Description
In this newly revised 10th anniversary edition, Yvon Chouinard – legendary climber, businessman, environmentalist, and founder of Patagonia, Inc. – shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.
From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport’s equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
‘This is the story of an attempt to do more than change a single corporation – it is an attempt to challenge the culture of consumption tat is at the hear of the global ecological crisis’ – From the Foreword by Naomi Klein, bestselling author of This Changes Everything
