A curated guide to the most chic, stylish and unique sites in London, from the creators of the hugely successful Instagram account @prettylittlelondon. Inviting you on a stunning visual tour of the city, your guides Sara and Andrea present the most Insta-worthy destinations in the capital. With everything from cafes and restaurants to galleries, parks and hotels, Pretty Little London introduces more than 100 perfect places to explore all year round. The authors also share advice drawn from their experience on the platform, from using the right equipment to photograph these stunning locations, to how to build followings and understand trends and algorithms. Whether you’re looking for a picturesque wisteria-filled stroll, a romantic rooftop bar for a cocktail, an inspiring museum, or a magical day of Christmas lights and festivities – Pretty Little London has a whole host of offerings. There are even a few day trips outside of London for those much-needed weekend getaways. Filled with enviable photography, beautiful maps, Instagram advice and insider tips – this book will inspire you to discover parts of the city you’ve never seen before.