Big Data

Viktor Mayer-Schonberger and Kenneth Cukier

£12.99

Paperback

Business > Non-Fiction

ISBN: 9781473647206

Description

New and expanded edition. An International Bestseller – Over One Million Copies Sold!Shortlisted for the Financial Times/Goldman Sachs Business Book of the Year Award. Since Aristotle, we have fought to understand the causes behind everything.

But this ideology is fading. In the age of big data, we can crunch an incomprehensible amount of information, providing us with invaluable insights about the what rather than the why. We’re just starting to reap the benefits: tracking vital signs to foresee deadly infections, predicting building fires, anticipating the best moment to buy a plane ticket, seeing inflation in real time and monitoring social media in order to identify trends.

But there is a dark side to big data. Will it be machines, rather than people, that make the decisions?

How do you regulate an algorithm? What will happen to privacy? Will individuals be punished for acts they have yet to commit?

In this groundbreaking and fascinating book, two of the world’s most-respected data experts reveal the reality of a big data world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution.


Delivery options

Royal Mail First Class and International Tracked and Signed
UK - 1-2 working days
Europe 4-7 working days
Rest of World 10-15 working days

International Standard
Europe 7-10 working days
Rest of the World 15-20 working days

Additional information

Weight 0.4 kg
Dimensions 20 × 13 × 5 cm